Marketing & Technology

After its emergence in the 1980s, marketing automation was reserved only for the powerful businesses with vast customer bases. It was a highly expensive and custom-made tool that could only be built in-house. However, due to the rise of third-party suppliers and the development of technology over recent years, marketing automation platforms are available more than ever before. Marketing automation tools remain a hot topic for marketing teams, and with good reason. It’s no wonder, that marketing automation adoption continues to grow, expected to top $25 billion by 2023, according to Forrester . Let’s take a step back and explore what marketing automation is, and how it can benefit businesses. What is Marketing Automation? Marketing Automation is all about using software to automate marketing activities. Often marketing departments automate repetitive tasks such as email marketing, social media posting, and even ad campaigns, not just for the sake of efficiency, but in order to prov...

Technology is a term that was first used in 1829. But does it mean the same thing today i.e in 2020? Definitely not! Our day starts and ends with technology. Technology has filtered into our lives, whether it's your mobile or your vehicle. It has seeped into our lives and has enabled millions of inventions that have a great impact on improving our lives and making us more efficient. Today, millions of businesses are using technology-driven marketing to take their brand to a new level. Here are some digital technologies that are changing the marketing world: Artificial Intelligence Artificial intelligence (AI) is a wide-ranging branch of computer science concerned with building smart machines capable of performing tasks that typically require human intelligence. The use of AI is visible in almost every industry. Businesses are now leveraging their power to make AI-driven processes more efficient. AI in marketing is a method of leveraging customer data and AI concepts like mac...