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AI & Content Marketing - Friends or Foes ?

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There could be many answers to whether artificial intelligence (AI) is a boon or a threat to content marketing. You might get a concoction of answers which might get you confused as to whether your job as a content writer, marketer, or maker is at peril or is it actually a blessing to keep your business thriving. The argument may be that AI-driven content is faster, much more accurate, and makes perfect sense but they are dry and require a human touch to captivate the interest of the humans. Therefore, the threat of AI to content marketing is completely suggestive and subject to how the consumers leverage it. While some might say that it is a threat, the majority has an opinion which is in favor of artificial intelligence (AI). How can the marketers today utilize AI and bring it to their advantage? There are some interesting APIs available for content marketers to use such as the Cloud Natural Language and the Cloud vision. - Bill Slawski (director of SEO research at Fish Digital) AI...
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Cloud Computing and Marketing: Why Marketers Should Adopt Cloud Computing ?

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Year on year, cloud computing and marketing has become increasingly integrated. We have seen a number of technological trends taken over the industry in recent years. It’s fair to say that most of the attention is on cloud computing. In 2020, the COVID-19 pandemic has put the world into survival mode. Businesses that have been reluctant to accept certain technologies or certain unconventional work arrangements have had to revamp their thinking if they want to survive. For businesses, surviving the COVID-19 pandemic has meant rethinking and restructuring its IT infrastructure. It has become all too clear that alternative business models and new ways of working are required for survival. Cloud Computing is a trend we have been seeing for several years. Cloud Computing – What is it? In the world of marketing, cloud storage is an added advantage to how we operate. But what is “cloud computing”? How does it help? And also, how its adoption in the workplace is known to bring improvements i...
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Importance of Marketing Automation

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After its emergence in the 1980s, marketing automation was reserved only for the powerful businesses with vast customer bases. It was a highly expensive and custom-made tool that could only be built in-house. However, due to the rise of third-party suppliers and the development of technology over recent years, marketing automation platforms are available more than ever before. Marketing automation tools remain a hot topic for marketing teams, and with good reason. It’s no wonder, that marketing automation adoption continues to grow, expected to top $25 billion by 2023, according to Forrester . Let’s take a step back and explore what marketing automation is, and how it can benefit businesses. What is Marketing Automation? Marketing Automation is all about using software to automate marketing activities. Often marketing departments automate repetitive tasks such as email marketing, social media posting, and even ad campaigns, not just for the sake of efficiency, but in order to prov...
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Role of Technology in Today’s Marketing Environment

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Technology is a term that was first used in 1829. But does it mean the same thing today i.e in 2020? Definitely not! Our day starts and ends with technology. Technology has filtered into our lives, whether it's your mobile or your vehicle. It has seeped into our lives and has enabled millions of inventions that have a great impact on improving our lives and making us more efficient. Today, millions of businesses are using technology-driven marketing to take their brand to a new level. Here are some digital technologies that are changing the marketing world: Artificial Intelligence Artificial intelligence (AI) is a wide-ranging branch of computer science concerned with building smart machines capable of performing tasks that typically require human intelligence. The use of AI is visible in almost every industry. Businesses are now leveraging their power to make AI-driven processes more efficient. AI in marketing is a method of leveraging customer data and AI concepts like mac...
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